Trends Driving Success

Prescott’s vision is based on a number of trends that we believe will drive the real estate industry over the next decade. Quality projects in the right locations with solid underwriting and execution are in demand and will make money. The trick is to be able to get ahead of the curve in order to identify them before the herd arrives.

  1. Real estate use and success springs from satisfying pent up demand.
  2. Satisfying or creating pent up demand is the best way to create value.
  3. The ability to create value spurs innovation. Innovation satisfies needs and desires.
  4. Needs and desires drive real estate use.
  5. There will be an emergence of new competitors within the real estate industry as talent breaks away from larger institutional operating companies over issues of creativity, quality control and client service.

Macro Trends

  1. The global oil production peak is expected to occur in next few years. The oil supply based on existing technology is expected to last 40 years. Recently (over the last decade) we have been enjoying the last vestiges of cheap oil.
  2. Texas, Dallas and the I-10/I-20 corridor from Atlanta to Los Angeles are projected to have positive growth over the next 10 years resulting in positive real estate activity.
  3. Life as we know it will change from what we have become accustomed.
  4. Successful real estate of the future will take these factors into account.

Click the topics below for more insight.